The creative field of all the talkers would be in photography and videography. That is where the name "Flawgraphy" comes from. The flaws in photography and videography.
For the visual identity we started with the idea of film photography. With film, you sometimes get mistakes during the development process of the negatives. Such as scratches, light leaks, ...
People even scratch on it to mark things. That is why we used the "written" text which are similar to those scratches.
We also used a pink mica. It is a semi transparant material we used to recreate exposure used in developing pictures.